Executive Summary
Cellular telephones have revolutionized the
communications arena, redefining how we perceive voice communications.
Traditionally, cellular phones remained out of the hands of most consumers due
to their high cost. As a result, cell phone carriers have invested time and
resources into finding ways to give the systems higher capacity and thus lower
cost. Cell systems are benefiting from this research and starting to develop
into large-scale consumer products.
Today, cellular phones are truly consumer
electronics devices with over 59 million subscribers. The Nokia Bowl and
Qualcomm Stadium are further evidence of the idea that cell phones are consumer
electronics devices. Cell phones have ceased to be an exclusive status symbol
of high-powered lawyers and are now in the hands of millions of consumers.
Garbles Cellular Phones, Inc. is taking
advantage of an opportunity to become a highly distinguished and recognized
leader in the cellular communications industry. It is the goal of our company
to become established as the leading distributor of wireless communications
services in the metro Niceburg area.
In order to achieve this goal, Garbles
Cellular Phones' critical success factors will be to identify emerging trends
and integrate them into our company operations, respond quickly to technology
changes/be there early, provide high-quality services, invest time and money in
marketing and advertising, expand into specialty markets, and stay ahead of the
"technology curve."
The company was initially formed as a sole proprietorship
by Mr. Seramed Garbles in the East Atlantic Island Archipelago (EAIA), and
succeeded tremendously in that market. Capitalizing on the growing wireless
communications industry and based on their success in EAIA the
Garbles family decided to expand their company's operations to the
U.S.A. and create a niche market for its products and accessories.
Our company keys to success will include:
1.
Provide excellent
customer service
2.
Grow and maintain a
referral network of customers
3.
Focus
expertise in GSM cellular phones and GSM cellular phone programs
4.
Respond
rapidly to customer problems with product or plan
1.2 Mission
Garbles Cellular's mission is to offer its
customers the highest quality cell phone products and services. Its owner focuses
on personalized service to his customers by offering convenience and rapid
service. Additionally, Garbles Cellular has the technological
expertise to assist customers in picking the product and service that best
meets their needs. Finally, our staff will have strong vendor
relationships with the product suppliers and will be able to meet customers'
demand for the newest innovation in cellular phone technology.
We believe it is important to remain an active
member of the community, and to impact people's lives in more ways than
deriving a profit from them. We propose to host community events that bring out
the best in people.
1.3 Objectives
The company plans to focus on the
following target markets that will provide us with the greatest market
penetration: the specialty business users, the general business users, and the
personal users. We intend to offer products and service packages that are
priced appropriately for each segment and will offer the services that best
suit each segment's needs.
The suburb of Pleasant Village, picked to be
our headquarters' location, is a focal point in the Niceburg
area. Located a few miles south of downtown Niceburg, it is a
community with a small town atmosphere but big city conveniences.
The Metro Niceburg area is populated
today by more than 700,000 inhabitants, is home to 13 Fortune 500 and 24
Fortune 1,000 company headquarters. The Metropolitan Niceburg Chamber of
Commerce and corporate executives are committed to actively
recruiting new companies to the region. Public and private partnerships with
business, financial and nonprofit communities are key to spurring quality job
creation and investment throughout the city’s neighborhoods.
Our company will center on serving the growing
the Niceburg community (presently at a 6% per year rate) as well as
concentrating on the local Pleasant Village population, banking on
the current growing trend of using mobile phones.
Our company will concentrate on selling
Global System for Mobile Communications (GSM) protocol cellular phones -
sales, services and support.
Business
Objectives
·
Company growth
·
Become established
as the leading distributor of cellular phones and wireless communications
services
Financial
Objectives
·
Create and increase
revenue
Marketing
Objectives
·
Increase marketing
efforts
·
Expand market area
·
Expand marketing
reach
·
Brand recognition
·
Increase
telemarketing efforts
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