What Your Business Plan Should Cover
The
strongest business plans always include all or most of the components described
below. Charles advises that first- time restaurateurs read a bunch of different
business plans for other restaurants and technology and retail companies to get
a better sense of layout options, writing styles, and clarity of concept. The
goal is for the reader to keep turning the page.
1.
Branded Cover
Include
your logo (even if it’s not finalized), the date, and your name.
2.
Concept
Describe
your restaurant concept and get the reader excited about your idea. Go into
detail about the food you’ll be serving, inspiration behind your concept, and
an overview of service style. Define clearly what will be unique about your
restaurant.
3.
Sample Menu
The
menu is the most important touchpoint of any restaurant’s brand, so this should
be more than just a simple list of items. Incorporate your logo and mock up a
formatted menu design (tap a designer for help if needed).
Your
sample menu should also include prices that are based on a detailed cost
analysis. show investors that you’ve done the homework needed to be confident
that you’ll be able to sell these items at these prices and operate within your
budget.
4.
Service
This
section is most relevant for fine-dining concepts, concepts that have a unique
service style. It can be a powerful way of conveying your approach to
hospitality to investors by explaining the details of the guest’s service
experience.
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